Direction
I define the goals, references and visual language. The project starts with a clear creative decision.
About / Design × AI
Design, creative
direction and AI.
Art Direction · Brand Design · AI Design
A clear vision.
I am Alessandro Pacente, a designer and art director based in Turin, trained at IED. I work across branding, packaging and digital design, combining visual sensitivity, precision and research.
At Acqua Sant’Anna, I develop product, packaging, communication and digital design projects. This experience has made creative continuity and precision in execution central to my approach.
AI Design is part of this approach. I integrate artificial intelligence into research, concept development and visual production. I manage each stage independently: setting the direction, writing prompts, assessing iterations and refining the output with design tools.
I am interested in what technology can create when it meets a clear idea. That is why I keep experimenting with tools and processes, while keeping the brand’s language and the quality of the result at the centre.
From idea to execution
My processExploration
I develop concepts and imagery, integrating AI where it expands the creative possibilities. I iterate and make considered selections.
Execution
I refine, lay out and adapt the output. I oversee production through to the finished materials, ready for use.
My tools
Generative AIPhotoshopIllustratorInDesignPremiereAfter EffectsFigma / SketchWordPressHTML / CSS