Design. Vision. AI.
Turin, Italy
alessandro pacente.
Designer & Art Director.
Brand Design · Digital Design · AI Design
Clear ideas.
Identities that last.
I design brands, products and digital experiences. From the first idea to the finished work, with creative direction and AI throughout the process.
A selection, a vision.
Selected work.
Other perspectives.
All projects
Design × AI
Design sets the direction. AI broadens the horizons.
I create identities, imagery and content, integrating artificial intelligence into the creative process. I define the visual language, develop ideas and refine the output to meet the project’s quality standards.
AI Design & creative process
I use generative AI as part of the process: visual research, concept exploration, image development and creative variations. I decide where to apply it based on the goal and the brand’s visual language.
I manage the entire process independently, from the initial direction to selecting and refining the output. Prompts, iterations and post-production serve the same purpose: creating consistent, distinctive images ready for their intended use.
Branding & art direction
I work across visual identity, packaging, communication and digital design. I turn ideas and goals into a distinctive language, from the first concept through to its many applications.
For over five years, I have worked at Acqua Sant’Anna, developing packaging, communication projects and digital campaigns. This experience has made precision, consistency and attention to every touchpoint central to my approach.
Tools & approach
I combine Adobe tools, digital design and generative AI in a workflow that I manage from the initial idea to the final artwork. Illustrator and Photoshop are part of my daily practice, alongside tools for video, web and interface design.
I experiment, compare and select. I assess tools according to the project and refine their output through composition, colour, typography and attention to detail.
The person behind the work
I was born in Turin in 1996 and studied at IED. I have always been drawn to the meeting point of aesthetics, technology and imagination.
I am curious, enjoy solving problems and seek a balance between the bigger picture and attention to detail. Away from the screen, sport is one of my main sources of energy and inspiration.