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Croma Costumi
Women’s beachwear brand
Concept
Croma begins with a sense of ease. The brand inhabits a universe of its own, where emotions and moods are held in suspension. The colours are cool and desaturated, in a world almost removed from reality. The concept focuses on material quality and shapes, echoed through Italian architecture.
Italian craftsmanship is central to the brand’s identity and appeal. The name Croma comes from the colours of the swimwear, which is strictly monochromatic. The name is pronounced similarly across major languages. Croma presents itself for what it is, not for what it could be.

The outcome
A distinctive visual world.
Cool, desaturated colours, imagery and content direction shape the concept brand’s visual world.
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