All projects06 / 11
Sant'Anna Fruity Touch
0.33 L label
Concept
Fruity Touch is a lemon-flavoured water designed for younger consumers as an alternative to traditional water. The new format was created to be more versatile and entirely dedicated to a young audience. The idea was to convey freshness through the label, for a drink best enjoyed ice-cold.
The outcome
Freshness, from packaging to motion.
The identity of the 0.33 L format takes shape on the label and continues through the project’s visual and video materials.
Next project