Sant’Anna BEST

An identity that stands out.

Client: Acqua Sant’Anna
Creative direction: Alessandro Pacente
Scope: Product concept · Packaging · Communication

01 / The concept

A name that becomes an identity.

For Sant’Anna BEST, I led the beverage concept, label design and creative direction. The vertical name and colour system make the range instantly recognisable, from a single bottle to the campaign visual.

Official Sant’Anna BEST range visual published on santanna.it

02 / The packaging

Three flavours. One visual language.

Original BEST range: Lemon, Mixed Berries, Orange — Range system · Original packaging

Label design · Range system

BEST is the signature. Colour is the code.

The name runs vertically, shaping the bottle’s visual rhythm. Lemon, Mixed Berries and Orange share the same structure and proportions; colour distinguishes the flavours while keeping the range unified.

Original artwork for the BEST Mixed Berries label — Label design · Original artwork, graphic area

03 / Communication

The product enters its own world.

From packaging to digital visuals, the communication amplifies the line’s personality. The product stays centre stage, with colour making it recognisable even within a more dramatic composition.

The product on santanna.it

Official Sant’Anna BEST visual published on santanna.it — Digital communication · Official Sant’Anna BEST visual

The outcome

One identity across every application.

The vertical name and colour create a recognisable range identity, carried from the packaging into communication materials.

Design and creative direction

Alessandro Pacente

My contribution

Product concept, label design, creative direction and communication.

Original project materials: Sant’Anna visuals, packaging and applications.

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