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Sant’Anna ×
Toy Story 5.

A small format.
A big story.

Project
Co-branding · 2026
Role
Art Direction · Co-branding · Packaging · AI Animation · Video

The project at a glance

01 / The multipack

The project takes shape on the product.

I shaped Sant’Anna’s visual identity for the Toy Story 5 co-branding project: from the Baby multipack and retail display to the Instagram carousel and the commercial, which I created in its entirety.

Baby multipack · 6 × 0.25 LPackaging Design

The Baby multipack is the starting point. I brought Sant’Anna’s identity and the world of Toy Story 5 together, composing the logos, characters and promotional message into one visual system.

02 / In store

The same story, in a new space.

From pack to display: I adapted the co-branding for the retail stand, keeping the product’s visual identity and in-store communication connected.

Expo · Retail display
03 / The Instagram carousel

Two images. One story to swipe through.

I carried the same visual direction into the Instagram carousel: the first image introduces the meeting of the two worlds, while the second explains the promotion.

Swipe the post or use the arrows.
Sant’Anna × Toy Story 5 carousel — image 1
Sant’Anna × Toy Story 5 carousel — image 2
04 / The creative process

Before motion comes an idea.

I started with these early AI studies to give the Baby bottle its own personality: expressions, poses and settings. I then developed the movement sequence and used these materials as the starting point for animating the character in the commercial.

Character design · Expressions and poses
Storyboard · The movement sequence
Setting study · Baby at the cinema
05 / The commercial

And then, Baby comes to life.

I created the entire commercial, animating the Baby bottle with AI and bringing the film together. The project moves from still imagery into motion, with Sant’Anna at the heart of the story.

AI Animation · Video15” · Full HD

The outcome

One creative direction. From the multipack to the final frame.

Creative direction, co-branding, graphic materials and commercial production: Alessandro Pacente. AI animation of the Baby bottle: Alessandro Pacente.

© 2026 Disney/Pixar
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