One shared identity. Worlds to explore.
01 / The vision
I conceived and built the digital rebranding of santanna.it, from creative direction to UX/UI. Each drink has its own colour, atmosphere and story, almost like a brand in its own right. Navigation, typography and composition bring those identities together.
Sant’Anna blue provides continuity. The hero connects the bottle with family life; formats, key figures and further information turn that first impression into a journey through the product.
Explore Acqua Sant’AnnaLemon and peach colour the screen. Fruit and bottles extend beyond the hero background to give the page depth. The story continues through infusion, ingredients and variants, including Decaffeinated and Zero.
Explore SanThèIntense orange, fruit and splashes give the page an immediate, lively character. That energy carries through the presentation of all three flavours: the product is recognisable before you even read the description.
Explore SanFruitPink, petals and portraiture shift the tone towards a softer world of self-care. The Collagene and Hyaluronic Acid sections maintain this atmosphere, with information organised by product line.
Explore BeautyA dark background, a sporting scene and the product’s luminous blue create a more intense world. BEST has its own voice while sharing the site’s navigation and structure: the atmosphere changes, but the experience remains familiar.
Explore Sant’Anna BEST03 / The brand story
For Sant’Anna’s history, navigation becomes a timeline. Dates, archive imagery and company milestones alternate as you scroll, while the Alpine landscape keeps the connection to the brand’s origins in view. The corporate story takes on a visual rhythm, from the spring to the evolution of the products.
Explore the historyThe outcome
The rebranding extends from the homepage to five product families and the brand’s history. Colour and atmosphere distinguish the ranges; structure, typography and navigation keep the experience consistent.
Design and creative direction
Alessandro Pacente
My contribution
Concept, digital rebranding, art direction, UX/UI and website implementation.
Screenshots show the live website: homepage, five product families and the History page. The historical materials shown belong to the Sant’Anna archive.